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Let's update your usual style with the "ELOI" scarf that landed for the first time in Japan.

query_builder 2022/05/12
editorial
"ELOI" is Japan's first landing brand that has begun to be sold in Earl Kamakura.
ELOI is a fabric brand from Los Angeles, USA, and its biggest attraction is its unique design. It is attracting attention in the United States as well, such as being asked for a scarf to commemorate the opening of the Ace Hotel in New Orleans.

This time, we would like to introduce the ELOI scarves that have arrived in Earl Kamakura.


What is ELOI?

eloi-silk-art-scarves-paige-russell-7-1

(Image by via Eloi / Cool Hunting)

ELOI is a fabric brand from Los Angeles, USA. We design and produce fashion accessories such as scarves and hats, and interior accessories such as rugs.
Graphic designer Paige Russell creates an impressive design for ELOI's items. Similar to the paper-cutting works of the former French artist Henri Matisse, various designs are created by cutting and stacking various colored papers.

eloi-scarves-paige-russell-silk-art-1
(Image by via Eloi / Cool Hunting)

A wide variety of music is indispensable for her design. He always listens to music while making works, and he seems to be absorbed in creating designs for hours. He says that he often uses melody and lyrics in his works.


WIENERS BANDANA

Eloibandana4
◎ WIENERS BANDANA
BRAND: ELOI
PRICE: ¥ 8,800 tax included
SIZE: Vertical Length 65cm / Horizontal Width 65cm
COLOR: Light Beige
ORIGIN: Hand hemmed in the USA
MATERIAL: 70% Cotton, 30% Silk

Click here for the product page


SUGAR MOUNTAIN BANDANA

Eloibandana
◎ SUGAR MOUNTAIN BANDANA
BRAND: ELOI
PRICE: ¥ 8,800 tax included
SIZE: Vertical Length 65cm / Horizontal Width 65cm
COLOR: Beige
ORIGIN: Hand hemmed in the USA
MATERIAL: 70% Cotton, 30% Silk

Click here for the product page


NARCISSUS BANDANA

Eloibandana2
◎ NARCISSUS BANDANA
BRAND: ELOI
PRICE: ¥ 8,800 tax included
SIZE: Vertical Length 57cm / Horizontal Width 57cm
COLOR: Navy
ORIGIN: Hand hemmed in the USA
MATERIAL: 70% Cotton, 30% Silk

Click here for the product page


WINEY FESTIE COW BANDANA

Eloibandana1
◎ WINEY FESTIE COW BANDANA
BRAND: ELOI
PRICE: ¥ 8,800 tax included
SIZE: Vertical Length 65cm / Horizontal Width 65cm
COLOR: Brick
ORIGIN: Hand hemmed in the USA
MATERIAL: 70% Cotton, 30% Silk

Click here for the product page


DLB GARDEN BANDANA

Eloibandana5
◎ DLB GARDEN BANDANA
BRAND: ELOI
PRICE: ¥ 8,800 tax included
SIZE: Vertical Length 65cm / Horizontal Width 65cm
COLOR: Blue gray
ORIGIN: Hand hemmed in the USA
MATERIAL: 70% Cotton, 30% Silk

Click here for the product page


MARBLE BANDANA

Eloibandana3
◎ DLB GARDEN BANDANA
BRAND: ELOI PRICE: ¥ 8,800 tax included
SIZE: Vertical Length 65cm / Horizontal Width 65cm
COLOR: Orange
ORIGIN: Hand hemmed in the USA
MATERIAL: 70% Cotton, 30% Silk

Click here for the product page


A feeling of size of ELOI scarf

eloi-scarves-paige-russell-silk-art-3-1
(Image by via Eloi / Cool Hunting)

The size of all scarves is about 65 cm x 65 cm (* NARCISSUS BANDANA only 57 cm x 57 cm), which is a slightly larger size.
You can wrap it around your neck, attach it to your bag, or use it as a hair accessory for women.


About ELOI scarf fabric

Eloi's scarf fabric is a blend of 70% cotton and 30% silk. The silky texture with the added elegance of silk is outstandingly soft to the touch.
In addition, the ends of the scarf are carefully hand-stitched one by one.

Russell uses the old Hermes scarf that he inherited from his mother as a reference when making the scarf. You can feel that Hermes is used as a reference, such as the texture of the silk-filled fabric and the edge treatment method.


You can buy ELOI scarves in Kamakura, the ancient capital of Kanagawa.

A'r139 Kamakura has opened in Kamakura, Kanagawa Prefecture as a brand shop for Rocky Mountain Featherbed. A shop that sells uniquely selected brands such as ELOI, focusing on Rocky Mountain Featherbed clothing.
We have a real store about 10 minutes on foot from Kamakura Station, so you can easily come from not only Kamakura city but also Yokohama area.

If you are looking for a scarf from ELOI, Japan's first landing brand, please come to A'r139 Kamakura.
If you live far away, you can also mail order at the A'r139 Kamakura online shop.
Not only in Japan but also overseas shipping is possible. Please use it.