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[SEARS, ROEBUCK AND CO.] Introducing VINTAGE CATALOG.

query_builder 2021/03/19
editorial
SEARS, ROEBUCK AND CO.



In 1886, Richard Warren Sears, a station employee in Minnesota, USA, began a business of buying unsold watches and selling them cheaply by mail order. Soon after, watchmaker Alva C. Roeback joined the business and in 1893 founded SEARS, ROEBUCK AND CO. In Chicago, Illinois, USA.

The main means of transportation in the United States in this era were railroads, horses, and carriages, and consumers had no choice but to spend time shopping in cities or purchasing high-priced products at private shops. was. Focusing on this, Sears mailed the catalog and conducted direct marketing to provide products at low cost by bulk purchasing.
The catalog mail-order business continued for about 100 years until 2000, when the online business rapidly progressed, with great success in the innovative business at that time.

In its long history, store brands such as Braggin'Dragon, HERCULES, and PILGRIM, which are popular in the current vintage market, have also been born.


Catalog of SEARS, ROEBUCK AND CO., Original from the 1900s

Sears Catalog Vintage
商品画像 (47)
Sears Catalog Vintage

SEARS, ROEBUCK AND CO. Vintage catalog for spring / summer 1930. All product images are drawn with handwritten illustrations.


Sears Lowback Catalog Vintage
Sears Lowback Catalog Vintage
Sears Lowback Catalog Vintage

SEARS, ROEBUCK AND CO. Vintage catalog for spring / summer 1942.


Sears Lowback Catalog Vintage
Sears Heracles Vintage
Sears used clothing catalog

SEARS, ROEBUCK AND CO. Vintage catalog for autumn / winter 1942-1943.


Sears Lowback Vintage Catalog
SEARS ROEBUCK Vintage Catalog
SEARS ROEBUCK Vintage Catalog

SEARS, ROEBUCK AND CO. Vintage catalog for fall / winter 1968.


Sears Lowback Vintage Catalog
Sears Lowback Catalog Vintage
Sears Lowback Catalog Vintage

SEARS, ROEBUCK AND CO. Vintage catalog for spring / summer 1969.


The very thick and hundreds of pages of product lineup covers clothing and home appliances, bedding and furniture, cars and homes, symbolizing American mail-order culture. It is a catalog with a good read that you can feel the good old days of America.


You can read the vintage catalog of SEARS, ROEBUCK AND CO. In Kamakura, the ancient capital of Kanagawa prefecture.

A'r139 Kamakura has opened in Kamakura as a brand shop of Rocky Mountain Featherbed.
Focusing on Rocky Mountain Featherbed clothing, we also offer vintage clothing and vintage books.

If you are looking for a vintage Sears Roebuck catalog near you, please stop by.

For those who are far away, mail order is also available at the A'r139 Kamakura online shop.